12 days of Display Trends: DIY

2012 here we come!!

There has been some merchandising trending happening online and from the Retail Conference in and I want to share with you some ideas and inspiring photos behind each window display trends. These trends are
discovered through lots of market research, trends display artists use, paint and wallpaper trends etc etc.


So, we just passed the 12 days of Christmas and are into a fresh new year! As I begin to plug away at display ideas for the next few months, I will be doing a post on each of the display & merchandising trends discussed during this year's retail expo.


OOOOKKK trend Numero Uno is.......

DIY 

 DIY – This style of visual merchandising is a return to the basics. It is a very natural, do-it-yourself kind of look that appeals to the green movement and those who want a break from technology overload. Mostly this  style or trend of display usually lends itself in bespoke stores, boutiques and more feminine attributes. However- this style of display can be incredibly darling and exciting.

image via google.ca

These crocheted balloons are beautiful and etheral. used in a display, and I've seen a few so far these guys would be incredible with lights or without. Bonus! incredibly easy to do. check out my pinterest for the board with instructions.

image via pinterest.com

Clean + Modern. this shelving idea is create for crafty types. Use crates, packing bottoms and random wood slats to create this style of shelving. Would look great in various settings; however I would love to do this in a shoe store. Think candy box!

image from apartmenttherapy.com 

Cute use for cups, or anything with handles. Super easy to do! Head to the link to find out how.

image via pinterest.com 

Packing bottoms or slats make a great industrial showcase. These chairs are merchandised in a clever way, simple tidy apperance for a trade show- nice lighting and the info paperwork tucked around a leg. Brillant. 

image via lowes.com 

Usually we think of DIY styling, or merchandising we often think of pretty things and vintage furniture. Here- inexpensive materials and elbow grease make a gorgeous table. Now, Think of doing that in your store! Denim table anyone?

image via pinterest.com 

I pinned this on my pinterest and someone commented how great these cardboard tubes would look like bamboo. Fabulous idea! Now- this is some serious WOW in a store. Be daring and bold!

image via emilybaker.com 

Cute and adorable paper umbrellas are styled around an archway here, using buttons as centre colour pops. Very bright and exciting, totally DIY and a must try for spring store displays.

image via google.com

Ok- picture it, pink or red lighting inside a lantern made like this, Cut outs with hearts, or heck, leave the circles; satin ribbons and a simple painted backdrop = VALENTINES DISPLAY IDEAS. this could be a very sexy window... purrrow! 


display trend # 2 Over the Top! ..... tomorrow! 

Have fun thinking of Displays!

- need help? email me at displayology@mail.com

                                           

                                                      

                                         
                                                    

                                                                 

Retail Therapy 101

This whole idea of Displayology steamed from pacing up and down countless streets, gazing in shop windows and seeing what stores sucked me in with their atmosphere and shoppablilty, and those that did not. The ones that didn't I realized that they all had the same fundamental flaw -- UGLY. I don't just mean, oh hey, your store presentation is lacking and your shelves are dusty. But there is a lot of people out there who generally cannot see the real, tangible, financial benefit to having a beautifully merchandised store. Take the images for example, a before and after. before: yuck.o.rama

this was a big project for me- Basically this area was getting such slow reaction from customers. it made ZERO sense. The spot in the store was designated for sale, and it was during a clearance time so there was tons of sale and lots of leaness in regular priced merchandise. The problem most retailers have is presenting sale pieces like they are junk. If you , the store , appears like you dont even want it- why would a client? RETAILSEN$E people!! the colour patterns were choppy, the labels ripped up and just... generally.. sad. with some time, some careful grouping and time. I turned that terrible fixture into.. after: volia!

The trick here was taking of the random sale bits an pieces can be lovely, minimal replenishment requirements from a VM standpoint, and a powerful looker of a fixture! Employing several techniques here, not just colour coordination. the shelf height are positioned in even & odds, and mirroring each other. now this area is a reg. priced & sale section combining margins, and getting rid of the old and shopping the new! The small number of mis-matched items went to the clearance area on the other side. Do not underestimate the power of visual merchandising. The pro's, knows!