Retail Therapy 101

This whole idea of Displayology steamed from pacing up and down countless streets, gazing in shop windows and seeing what stores sucked me in with their atmosphere and shoppablilty, and those that did not. The ones that didn't I realized that they all had the same fundamental flaw -- UGLY. I don't just mean, oh hey, your store presentation is lacking and your shelves are dusty. But there is a lot of people out there who generally cannot see the real, tangible, financial benefit to having a beautifully merchandised store. Take the images for example, a before and after. before: yuck.o.rama

this was a big project for me- Basically this area was getting such slow reaction from customers. it made ZERO sense. The spot in the store was designated for sale, and it was during a clearance time so there was tons of sale and lots of leaness in regular priced merchandise. The problem most retailers have is presenting sale pieces like they are junk. If you , the store , appears like you dont even want it- why would a client? RETAILSEN$E people!! the colour patterns were choppy, the labels ripped up and just... generally.. sad. with some time, some careful grouping and time. I turned that terrible fixture into.. after: volia!

The trick here was taking of the random sale bits an pieces can be lovely, minimal replenishment requirements from a VM standpoint, and a powerful looker of a fixture! Employing several techniques here, not just colour coordination. the shelf height are positioned in even & odds, and mirroring each other. now this area is a reg. priced & sale section combining margins, and getting rid of the old and shopping the new! The small number of mis-matched items went to the clearance area on the other side. Do not underestimate the power of visual merchandising. The pro's, knows!